We are aware of the impact fashion has on the world and that's why, from the very start, we envisioned a brand that would minimise those footprints and become a sustainable alternative.
We are trying to do everything in the most sustainable way we can, placing environmentally friendly practices and materials before greater margins and sales.
We have also decided to donate 1% of all sales to reliable organisations that work for the planet.
We want to see change in this world, and we are starting with us.
- Fashion is one of the main polluting industries on the planet. The fast fashion industry produces 1.2 billion tons of CO2 per year.
- Fast fashion is responsible for producing 20% of global wastewater and is the second-largest consumer of the world's water supply,
- 60% of all clothing sold worldwide is made out of plastic.
- While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long.
- A lot of this clothing ends up in the dump. The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second.
- The fashion industry is responsible for 10% of humanity's carbon emissions. That's more emissions than all international flights and maritime shipping combined.
WHAT CAN WE DO?
- Be informed. Educate yourself and others about the impact of fast fashion. The more we know, the more informed decisions we can make.
- Repurpose clothes whenever you can. Take them to the tailor, fix them, turn those old jeans into shorts, etc.
- Pass your clothes on. Don't throw them in the bin! Organising a "flea market" with your friends can be a fun thing to do, you can exchange pieces you no longer use or just gift it to them. If no one around you wants them, then check charities around you that may need them for people in need, to recycle them, etc.
- Buy less and better - quality over quantity. Try to buy always good quality materials that will not get damaged in a few washes.
- Buy sustainable. Always buy garments that use either organic materials or fabrics with sustainable certifications, if you can. There are now more and more brands that have sustainable and ethical clothing with great designs at an affordable price. It's always going to be more expensive that fast fashion products but, when looking at the big picture and the direct impact you are having in the world with this choice, it's worth those extra euros.
- Choose staples that won't go out of trend in a few months. You can use them more, won't get bored of them and you will get more value for your money. If we calculate how much a piece is in euros/wear, with quality essential garments it turns out to be better value.
- Support ethical businesses. It's also about the people and the conditions the workers are in. As business owners, we have the responsibility to ensure all our supply chain adheres to the standards and the ethics of the brand are comply with at all times - from the fabric weaving to the packaging.
Thank you for choosing change for this world!